Striking Through The Myths Associated With Article Marketing TodayPosted by Tracy Baker on Dec 16, 2011 in Blog, Social Media | 0 comments
Content, when written in context, which is very informative and tightly related to its title is now and will always be valuable online. Many people have said that those who engage in content creation for the purpose of online marketing are starting to waste their time, now that there have been so many changes to the search engine algorithms and that somehow or other different rules may apply. They may say that you are far better off spending your time trying to engage in social networks, as this will somehow be more relevant to the new information and connectivity age.
We have to ask ourselves a very fundamental question. What do people do when they search online in the vast majority of cases? They are looking for information to help them with a particular issue that they may have, to solve a problem or to assist them in making a buying decision. This has not changed one bit. What has changed is the focus of the search engines like Google to help drill through a lot of the nonsense that masquerades as information, in order to provide solutions to the searchers more readily.
To the content creator who is focused on providing a good service, this is great news. It means that all websites must scramble to ensure that their content is of the highest quality and it’s also good news for those who still understand the enduring value of article marketing and submissions.
You have to be quite selective when you choose networks and tools to help you with your efforts, however. It’s always a good idea to ensure that you vary the content that you distribute and don’t simply send it to a variety of different outlets. It’s also a good idea to ensure that you are sending your information to authority sites and places that will value your content. Other publishers will be only too keen to post your material if you know what you’re talking about, you make good points and the content is likely be of interest to others.
This is what the Web is all about. It’s providing good information and whenever the search engines find that your good quality content is distributed elsewhere and that those other publishers are doing their best to provide a good service too, you will definitely benefit.
There are thousands of article directories and millions of blogs. Focusing on the right directories and the most appropriate blogs can be a challenge, as can producing good quality content on a regular basis. So long as you can focus on all of these areas you can trust article marketing to work for you on into the future. Don’t underestimate the amount of time that you need to do this correctly, however and understand that this is a very good project for a virtual assistant to undertake. The virtual assistant will research keywords and assess the best keywords to use to produce informative and educational articles in your niche. The VA will also need to keep an eye on and coordinate submissions to the best article network and syndication tools, before assessing the ensuing productivity on an ongoing basis.
Have you tried Article Marketing, if so what’s Your experience of it? …. share the love by dropping me a comment