Why You Should Get Others To Help You Navigate Through The SEO MazePosted by Tracy Baker on Dec 28, 2011 in Blog, Productivity | 3 comments
Most online entrepreneurs are looking for a little bit of love from the search engines, in particular Google. While you may have many different marketing initiatives and feel that you are able to contact some of your potential clients by direct marketing methodology and through other pathways, for most people who are trying to expand online, the sky really can be the limit when it comes to your search engine exposure. This is why you simply have to make sure that your on-site and off-site search engine optimisation is up to par.
SEO can take a lot of time, can be somewhat complex especially for the uninitiated and can be fraught with danger, too. For those who are trying to learn about it all you can get a lot of advice, good and bad on the Internet. There are many who advocate taking shortcuts and adopting strategies that the search engines themselves simply frown upon. You may well achieve a short-term gain by going down this road, but be very careful as you may find that all of a sudden your site is nowhere to be found in the rankings, especially when new algorithms are released.
As your blog is a really important part of your overall marketing initiative, make sure that it’s adequately optimised. When it comes to establishing connections with other authority websites in your niche, the tried and tested method of actually reaching out to those webmasters is the way to go. If you’re making sure that the content on your blog is first-class, informative, educational and inspiring, then the chances are that owners of those established blogs in your niche will be interested in providing a link back directly to your content. In an ideal world, if this link can be optimised with “anchor text,” – in other words using your keywords as the physical link on that remote page – you’re on course.
Be wary about too much “unnatural” link building. Membership in link farms, purchase of inbound links, reciprocal link building – all these should be approached with caution. If you invest a lot of money in purchasing links over a short space of time, it’s very likely that your site could be penalised by Google.
We know that on page SEO can be very important as well. As you have full control over this, of course, you can use those anchor text keywords as links from one part of your site to another. Make sure that your linking is logical and never focus simply on SEO alone, but do ensure that your page is navigable and is presented very well for your human visitors, too.
As SEO can be so complicated and time-consuming for the uninitiated, you’re highly advised to put it all in the hands of your trusted virtual assistant. The VA keeps on top of all developments and trends and is fully aware of best practices. A blog can be a commitment and should be regularly updated, so it makes perfect sense for you to outsource this entire programme to a virtual assistant.
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