Why You Should Hire A Professional Virtual Assistant And Not Go It AlonePosted by Tracy Baker on Mar 11, 2013 in Blog, Social Media | 0 comments
In the old days small business owners would view search engine optimisation and associated marketing techniques with trepidation. They would not understand where to start, or more importantly wouldn’t have the available time in order to learn all the correct techniques and approaches. The smart small business owner would employ the services of a professional virtual assistant, whose very job was to ensure they were up to speed with those techniques and approaches.
Times have certainly changed, as online marketing techniques are in the process of a vast transformation. Now, it is not only smart for the small-business owner to engage a professional virtual assistant but it is even more critical for success.
In relation to the landscape of today old-style search engine optimisation could be said to have been relatively straightforward. A lot of it was based on specific technique and in numerical analysis, associated with keywords, rankings and back links. Today a lot of that old-style approach has gone out of the window, as Google leads the way in transforming the very look and feel of the Web. Now, if you focus too much on “the numbers game” you’re likely to find that your site will be penalised. The new look SEO has a much more personalised feel to it and basically your site needs to be seen as natural and contributory.
The virtual assistant today understands that search engine optimisation is much less a focus on link building and much more a focus on brand building. The search engines are looking for social signals to see just how your brand fits in your particular niche. Social media engagement is critical today and you cannot expect to operate in a vacuum, business-wise. You need to be able to reach out to other experts in your sphere, to contribute. Guest blogging is a great way of going about this, for example.
Does this mean that you should seek to join as many blog networks as possible? This could be a fatal mistake if you go it alone and decide to be your own SEO expert. Many blog networks of old were made up of fake blogs and sites that were specifically made to create income through clickable links only. Google can quite easily determine whether or not you’re making an effort to create links to such sites through substandard blog networks. If this is one of your homemade strategies then don’t be surprised if you see a significant drop in the rankings overnight.
Remember, the professional virtual assistant is there to help you engage in practices that are sustainable. Without the help of your VA you may find that you have to spend time in the future working out how you’re going to recover from a catastrophic, overnight drop in rankings caused by your inability to understand. Once the damage is done it will be no good trying to plead ignorance as the search engines are very unlikely to listen. Isn’t it far better to engage the help of a professional to start off with?
Do you choose to go it alone or hire a professional?