It’s A Technological Minefield Out There – How The VA Can HelpPosted by Tracy Baker on Aug 7, 2013 in Blog, Virtual Business | 0 comments
These are exciting times for any business owner. In the space of only half a dozen years the face of marketing has changed almost beyond all recognition. Conventional methods of marketing, while still in existence, are being increasingly overtaken by new methodology. This new approach was until fairly recent times known as “Web 2.0,” but such is the pace of development and technological advancement that many are now starting to refer to a completely new era in Internet marketing, even a “Web 3.0.”
How is the business owner to keep pace with this kind of development? There may well be exciting opportunities ahead, but how are you going to tap into them if you truly do not understand Web 2.0, let alone this new wave? Amazing as it may seem, there are yet still business owners out there who do not understand how important it is to have a web presence, so they do indeed have a very steep learning curve ahead of them.
In the economy of the future, more and more businesses will need to be focused on building solid relationships and in understanding semantics. Semantics is the study of “meaning” and is now beginning to drive how the massive search engines provide information back to those all-important online searchers. In short, when somebody searches for a particular keyword, the search engines are increasingly interested in providing them with tangential information, making them aware of synonymic alternatives and, in point of fact, trying to get “inside their heads” to determine their actual needs.
As relationships between individuals and between products and services become intertwined with semantic analysis the business owner must be increasingly focused on the position. This may all sound rather complicated and hypothetical, but the bottom line is this: The business must be able to “own” its authority within its market, be highly competent and be able to communicate this competency to its marketplace.
In the “Web 3.0″ world, more relevance will be placed on what people are saying and what people are doing in relation to any given market or niche. Social media communications, comment streams and trends are going to be used by the search engines to help them determine how each individual topic within each niche is related to other topics, either horizontally or vertically.
We can therefore see that each and every business must be engaged in social media channels. This extends far beyond the mere creation of a Facebook page or a Twitter account, into a deeper understanding of exactly how people within your market or niche operate.
As this area continues to emerge, the business owner may be wondering how on earth to proceed? This is where a virtual assistant can help to lead the business owner through the minefield of new technology and new opportunities. A good virtual assistant simply must keep on top of these new trends and will not only advise the business owner, but fundamentally, implement the tasks and procedures necessary to help them engage.
Do you find technology a challenge or embrace it within your business?