Top Ten Twitter Do’s and Don’t’Posted by Tracy Baker on Mar 12, 2014 in Blog, Social Media | 8 comments
At Coffee Not Included we are huge fans of Twitter, no scrap that, we adore Twitter! However, as with most things in life there are best practices, rules of the Twitterverse if you will that make the world a much better place for all that reside within.
So, with this in mind below are our Top 10 Tips for Twitter Ettiquette – Enjoy!
Be a show off
You’ve only got 140 characters to play with so use them wisely. Give your Twitter Tribe valuable content, not outrageous claims or endless links to press releases and self promotional material. A good benchmark for deciding whether it’s worthy of tweeting? Would you care if you didn’t own the company? If not? It’s probably not worthy.
Use poor grammar or spelling
Save text speak for your mobile. It’s tricky but make sure that punctuation is pristine and restrict the use of “lols” and – these are ok now and again to give a human feel but don’t over do it.
Get too personal
There’s a fine balance between maintaining that personal touch and just being plain creepy! You are a real person but Twitter may not be the best place to comment on someone’s new hair colour or promote your brother’s rock band. Keep conversations professional and friendly.
If you are away from your desk for a lengthy period or on vacation then these would be the only times that I personally would consider setting up automation for tweeting. Your Twitter Tribe are smart people and can smell automation a mile off. The whole point of Twitter is to be personally engaging so why not find a social media management tool (I use Seesmic) and have set times for working on social media and respond in real time.
It may be a medium for 24/7 conversation but don’t wear it out! That’s not a conversation in the true sense of the word and by constantly tweeting it makes it seem as though you are shouting at your followers – not nice! Your Twitter Tribe won’t thank you for flooding their timelines and will unfollow you just as quickly.
Remember Your Manners
Shout out to those that mention you in @replies and tweets whether they are #FF a RT or striking up a conversation, say thank you and share the Twitter love. Equally if you see something of real interest or importance that other tweeters have to say, RT it yourself. Users love it when they see their name in a thank you or some sort of twitter appreciation – go on, admit it, you check your “mentions” too
Monitor Keywords & Competitors
If you see a tweet from someone struggling with an issue with one of your competitors – jump in there really fast. Remain professional at all times and offer a solution to their angst. This is an awesome opportunity for you to gain new fans, convert customers and develop a reputation for being knowledgeable and responsive in your industry.
Have an Informative Profile
Make sure that you use your brand whether that is you or your logo as your avatar and give as much concise information as to what you are all about, stating a clear purpose. Your profiles main link should direct followers to the most relevant and engaging part of your website.
Personally I find it frustrating when people follow me and I like to see what they do, what their interests are, where they are from and their profile gives me a bit fat zero.
Keep The Conversation Flowing
If someone has gone to the trouble of @replying you to strike up conversation please, make sure that you response asap, within a few hours, You wouldn’t walk away from someone on the street who was talking to you so don’t do it on Twitter either. We’re an inquisitive bunch and you never know where that conversation might lead.
Join the Party
To get the most from Twitter go to where the action is. Find people that fit your particular market – people that inspire you, interest you then look at who follows them – chances are that these people could well be your target market too! By building relationships this way it may not get you a direct connection with someone interested in your business but even online it’s not always what you know but who you know.
How are you using social media in your business?