Should You Digg This Site Any More For Small Business Marketing?

digginforgoldA month can be a very long time in the social media world. In terms of longevity, we certainly shouldn’t automatically expect to see any site around this time next year, except perhaps for the current heavyweights. As a good example, a year or two ago you might never have thought that Digg would fall from grace so spectacularly. Yet fall it did. At one time it was rumoured that talks were in existence with Google about a buyout, but this failed to come to fruition. Shortly after that the site’s owners seem to lose their way and many of the regular people who made up the crowd sourcing base of the product took their time elsewhere.

Digg was eventually sold for a very small amount of money in relative terms and has been going through a metamorphosis during the last year. Many of the people who called Digg home in the past would probably fail to recognise it today, as the emphasis has been taken away from crowd sourcing and placed more in the hands of appointed editors.

In the old days any content that you might submit would be essentially voted on by other online users. It would be up to them to dictate whether or not Digg was a success for you in promotional terms. Back then, if your story was good enough and received enough of those crowd sourced votes then it would make it to the coveted front-page slot and undoubtedly result in an absolute torrent of traffic to your site.

In many respects these days it’s not as obvious a choice or straightforward to use Digg as it was only a couple of years back for small business marketing purposes. But there’s at least one saving grace to report and that is a replacement to the much missed Google Reader product.

Evidently in receipt of some insider information the new folks at Digg were hard at work in the background to release a replacement for the Google product during this summer. For small business owners this was an absolute godsend as the Reader product was a great way to aggregate story sources, RSS feeds and in short to have somewhere they could use as “new content central.” In addition, the small team now in charge of Digg based in New York City is actively involved in creating some novel, and news-based apps, using a lot of the knowledge and expertise gained from their other start-up site

Digg certainly has a new look and some which veteran users dislike, especially when it comes to the absence of the ability to comment on any stories. In the defence of the new owners they do say that they’re working on introducing such features in the coming weeks and months. In the meantime your virtual assistant can certainly make use of the Reader replacement, although there are a couple of other products on the market now as well that do the same thing such as Feedly.


How do you collate interesting content for reading at a later date?