Assigning Content Curation And Social Media Posting To Your Virtual AssistantPosted by Tracy Baker on Jun 2, 2014 in Blog, Social Media | 0 comments
Personal or company websites, blogs, and social media accounts are all great ways to promote personal values or business products and services. The problem that most people have when it comes to promoting their own businesses or even their personal blogs is time. There’s simply not enough time in a day to scour the Internet in an attempt to find and post relevant news and other information on various websites and/or social media accounts. New and helpful sites such as Feedly.com and others certainly make it easier for an individual to schedule planned posts at the most appropriate time. While this technique gives the illusion of a regular Internet presence by producing activity on social media sites, it’s not the most effective marketing tool available. A better alternative that has become increasingly popular these days is retaining the services of a top notch virtual assistant to conduct these researching and posting activities for you, on a regular basis.
Generally speaking, virtual assistants range from completely automated systems such as Web applications with advanced algorithms to actual administrative support personnel that have experience with Web content, social media and online marketing. Assigning content curation to a virtual assistant frees up time for other things, such as working, attending meetings and operating a successful business. The assistant accepts the responsibility for organising information from various Internet sources and relaying the paraphrased content or actual external sources to the appropriate social media accounts and/or other websites. This process usually involves intuitive programmes like those found in Swayy.com and Bufferapp.com which can actually help users sort and format information for posting. It’s important to find not only relevant information for the prospective audience, but also to make sure that the information is suitable for viewing and comes from a respected source. Business owners and even personal bloggers must remember that whatever appears on their website is an indirect reflection of their values and beliefs. Even a minor blunder could mean a decline in viewers and/or customers and make a dent in the online reputation of the poster.
Along with posting relevant and useful information, a virtual assistant will also know when to post the material in order to reach the most viewers. Feedly.com is one of the more progressive tools that online marketers use to schedule posts to appear at different hours throughout the day. Since the world is becoming smaller in a manner of speaking due to the growing use of e-commerce, effective virtual assistants will ensure that similar posts are made at the most critical points to cover every possible time zone. Swayy.com and other posting assistants are able to pre-sort information from many different sources by searching for given keywords or phrases. A virtual assistant may also depend on the ability of sites like Bufferapp.com that allow them to add video feeds, photos and other attachments to posts which are scheduled to appear in the future. Viewers are often not willing to read more than a few sentences, but will almost always follow a link to a video or expand a photo and review the caption. Virtual assistants who are familiar with these tools can efficiently promote any person or business – and quite often, very cost-effectively too!
How do you collate and circulate your content?