Creative Planning For Your Blog PostsPosted by Tracy Baker on Jul 11, 2014 in Blog, Social Media | 2 comments
If you have an extrovert personality and are one of those people who likes to be in the limelight, then you may have a head start on others who may not be quite the life and soul of the party, when it comes to blogging. You see, you’ve simply got to be able to stand out from the pack and know how to develop a unique twist on any particular story. People who are very good at this can make even the most mundane of topics sparkle. However, it’s important to realise that you have to be informative as well and even though you may come up with a post which is designed to be nothing other than comical from time to time, unless your business is trying to sell comedy-related products, solutions or shows, you’ve got to be able to focus on business angles, as well.
Remember that blogging is a way of helping you to sell your solution. It isn’t simply a vehicle for your extrovert personality and you should always have an underlying objective in mind.
What kind of format should you use for a blog post? While some people tend to think that an informative article should be in the range of about 500 words on average, you don’t have to stick to this as a hard and fast rule. Many experts advocate a blog content piece in the range of about 400 words, but it’s also a good idea to format the post in such a way as to make it an easier read for your visitors.
Remember that people tend to scan any content online today and if they see a big chunk of text without any graphics, pictures or subheadings they may not actually read it all and be tempted to go elsewhere. It’s difficult to know what drives people when they visit a webpage after all, but if it is possible for you to allocate subheadings then do so, and proportion your post into readable chunks as well.
You may also like to create some posts that are based on lists, i.e. the top 10 of this or five things you should know about that. People love lists and they are likely to absorb the material therein. Another great way to structure a blog post could be a “how-to” tutorial; statistics show that this kind of post tends to get a lot more readership and is likely to be shared much more creatively by your visitors. People often wonder whether they have a sufficient amount of material to create these “how-to” posts. Remember that this type of post can be created around any subject whatsoever and you’re almost certain to have enough material, being an expert in your niche, to be able to provide ample content.
Engage your virtual assistant to come up with a broad selection of topics and themes for upcoming posts. Remember that the VA knows how to creatively construct blog posts and also how to focus on the raw material that you need to talk about as you build your level of overall expertise in the online community. The right VA also knows how to create content that has a truly profound ‘hook.’
What type of blogger do you think you are? Introvert or Extrovert?