Why Content Curation Systems Are The Best Way To Source Content For Social MediaPosted by Tracy Baker on Jul 21, 2014 in Blog, Marketing | 0 comments
Since the explosion in popularity of social networks – for instance sites like Twitter, Facebook, Google+, Tagged and so on, millions of Internet users are now checking in and updating their profiles/statuses on a regular basis in order to maintain their online presence and to basically interact with their small communities. This represents a unique opportunity for business owners that wish to gain more exposure to the masses as well as reach highly targeted markets. By maintaining a strong online presence on a social media network, there lies a great opportunity for that company to gain an abundance of leads and customers. This is what’s known as social media marketing or the process of utilising social media to advertise a product or service.
The concept of social media marketing is simple – provide value to the audience and slip in an offer or two occasionally. This is what’s known as the 80/20 rule or (80% value / 20% entertainment pitch or product/service) offer. Basically, you make posts or status updates about entertaining events that are related to your product or service in an attempt to spark the interest of your audience and gain exposure when they share an entertaining post you made with friends and/or family members. Then you would occasionally make a post advertising your products and/or services. The 80/20 rule is the most effective system to implement in order to fully utilise social media networks. When it comes to making posts that are entertaining, this in itself can be a time consuming process. You essentially have two choices, one is to go through the hassle of looking for entertaining videos, articles and current news related to your product, service or niche, while the other consists of utilising a content curation system that will find relevant and entertaining content for you to use when applying the 80/20 rule.
Content curators engage in the tedious process of sifting through the vast amount of information available on the Internet with the aim of filtering out entertaining and relevant resources that relate to your target community. They choose the best content that’s relevant to the organisation in question and choose only the best sources that revolve around a particular topic that suites the company’s niche. There are a wide variety of content curation systems available at your disposable, but there are a few that really stand out.
Regarding features, this content curator allows you to add numerous tweets to profiles, which you can then in turn utilise to drip feed status updates. They also allow you to share posts with up to 12 different social media profiles from within its online system. This allows you to drastically cut the time associated with manually posting to each of your various social media profiles.
Feedly is a news aggregator system that allows you to quickly sort through some of the most popular websites on the Internet in order for you to easily share popular news related articles to your audience on various social networks. They also have a recommendations category that will give you a list of recommended sources for you to share based on your targeted niche such as: technology, arts and crafts, entrepreneurship and marketing related news.
Swayy allows you to discover the most entertaining and engaging content on the Internet, solely based on your target audience’s peak interest and level of perceived engagement. They also have an analytical system that you can utilise to identify the most effective content available to grow your expanding community and a recommendation of relevant #hashtags and @handles that you can use within your shares, to ensure that you share your content more effectively than ever before.
When it comes to social media marketing, a content curation system is essential if you wish to maximise your profits through drastically cutting the time associated with manually searching for sources of content to provide to your audience – that’s not only relevant, but truly engaging as well.
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