Doing Administrative Housekeeping In Your Online Business

digitalhousekeepAs 2015 moves forward, many business owners are interested in optimising the daily operations of their online business. If this is your objective, it’s important to note that administrative housekeeping is an important and inalienable component of the business maintenance process. Although many online company leaders recognise the great value in keeping their Internet data up-to-date, some haven’t actually completed this process and feel they don’t know where to start. If you’re looking for strategies that can help you perform important administrative housekeeping work for your online business, the following techniques may be of great assistance to you.

1. Update Your Content.

Many online marketers have said, “Content is king.”  This statement is accurate insomuch as your Web articles and/or blog posts are one of the primary forms of media that visitors and guests will examine to learn more about your brand. Since this is the case, it’s critically important that you update your content so that it remains as contemporary and cutting-edge as possible.  One thing you’ll want to carefully examine during this process is the keywords being used in your content. Are they up to date? More specifically, have you done up-to-the-minute keyword analysis research to ensure that these are the keywords being used to find brands that offer services and products like yours? If not, it’s time for you to update your content.

2. Archive, Archive, Archive.

There’s nothing wrong with being a pack rat. In fact, our pack rat proclivities are the reason that archiving options are available. If you currently have a number documents, images and/or other forms of Web media that aren’t actively being used on/in your website or online collaboration area, it’s time for you to archive them.

3. Check All Contact Information.

This is a very important and let’s even say vital step in the administrative housekeeping process.  Typically, you or at least one of your members of staff will update their e-mail address, phone number and/or physical address at some point. In some cases, your members of staff may forget to tell you about the update. This can cause a lot of unwanted issues in your business if you find out you’ve got the wrong information, at the wrong time. Namely, issues could arise between staff members, prospective clients and customers and even yourself when trying to reach them (your member of staff). To avoid the confusion and frustration that can result from inaccurate contact information, make a point to communicate with your staff regarding the matter and make all the necessary updates on the designated contact information page and/or area.

4. Update Your E-Newsletter Subscriber List.

Typically, people will regularly subscribe and unsubscribe to e-newsletter lists. Since this is the case, it’s important that you’re regularly updating the list so you aren’t offending people who don’t want to receive information or leaving out people who do. If you have an automated system to complete these steps for you, that’s wonderful. However, it’s still a good idea to go in and look at the work being performed on your behalf. This is helpful for numerous reasons, including the fact that it gives you the opportunity to gauge the efficacy of your marketing campaign.


If you’re ready to take your online business from pretty good to simply amazing in 2015, it’s important to remember that doing administrative housekeeping is an excellent place to start. By utilising some or all of the housekeeping techniques listed above, you’ll likely find that your daily operations run more smoothly than ever!

How often do you “keep house”?