3 Key Areas Where A VA Can Help Increase Your Sales



It’s widely accepted that maintaining consistent marketing is critical to increasing sales. Yet, if like many entrepreneurs, you’re trying to fulfil numerous roles within your business, the amount of time you’re able to put into your marketing efforts will vary depending on how busy you are with client work.

This creates a common marketing pattern, where busy entrepreneurs only manage to get on top of their marketing when they find themselves with a little down time – largely due to a lack of marketing! While it’s completely understandable that attention is focussed on customers, this yo-yo approach only works to an extent, and if you wish to grow your business you must take steps to achieve that much sought after consistency.

Let’s be open here, because you’re in this yo-yo marketing pattern for one reason – lack of time, and there’s one hands-down, stand-out way to regain some time…



Once you’ve realised that a consistent approach to marketing is the best way to increase your sales and develop your business, and that you’re not obliged to do everything yourself – you’re ready to receive some transformational support from a top-class virtual assistant.

Here are three key business areas, within sales and marketing, that a VA can successfully manage on your behalf to increase your sales and help grow your business…

#1 Supporting Systems

VAs are very savvy with systems and are able to put in place the right combination of online applications / platforms needed to support your business and marketing activities efficiently and effectively. This could be tasks such as creating websites, updating content, creating landing pages, establishing online profiles, setting up e-newsletters and email sequences, or managing CRM software / systems.

#2 Client Experience

Delivering an excellent client experience is critical to the growth of your business and your VA is able to help you provide a more personalised service, to build trust and greatly contribute to positive client experience – ultimately increasing the likelihood of eventual sales.

Your role within the sales process will of course remain essential, however your VA is able to streamline your processes, manage your communications and swiftly correspond with your clients in a timely and helpful manner, so that your clients’ expectations are exceeded, ideally each and every time they interact with your business.

Tasks may be following up with leads, responding to emails, ‘live’ chat, after-sales communications, sending surveys, requesting feedback, dealing with queries, dispute resolution, sending e-newsletters and so on.

#3 Content Marketing

Many business owners willingly accept that they’re not experts in content marketing and find social media to be a time drain that yields a lesser return than first anticipated. Added to which, they soon recognise the considerable cost in spending a large amount of their own time on tasks like planning, creating and sharing content, handling social media responses and engaging with their audience.

Your VA has a wealth of online business experience and can help create relevant content on specific subjects, in your tone of voice, and then share this across social media to generate greater awareness and interest in your business. This is crucial, as it attracts your ideal clients, starts building relationships and encourages trust in a big way.

In this area tasks could easily include idea generation, blog writing, video editing, producing graphics, proofreading, research, social media management, ebook formatting and even designing e-newsletters if the VA happens to have a flare for design.

By delegating these time-consuming tasks, you’ll save a massive amount of time and could potentially achieve real consistency in your marketing, which may very well be reflected by a surge in your sales and considerable business growth.