Building Up Those Relationships First

When you boil it all down so to speak, public relations is all about networking. It’s important to build up a relationship with individuals who are responsible for media promotion. In this way you can often generate publicity for your organisation that’s essentially free. Remember that individual journalists are always on the lookout for a new angle and stories that they can promote...
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Why You Should Serialise Your Opinion In Your Blogging Approach

Are you opinionated? While that word has some negative connotations within society in general, if you’re serious about building an online presence you better had be. However, you not only need to make sure that you have an opinion but it’s got to be thought-provoking and should often be controversial. Look, there’s no point in simply going through the motions whenever you create...
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Using Visual Content For Online Marketing

When creating a content marketing campaign, it’s critical that you use methods with visual media to facilitate increased engagement and accelerated growth. Text content is important, but visual media almost always provides more impactful and far-reaching results. Generally speaking, most people learn better through visual recognition than other methods, such as reading text. As the brain...
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Top Five Social Media Networks For Business Owners

When the first businesses came to Facebook many years ago when it was first gaining momentum, hoping to set up pages similar to the ones individuals had, it was considered a grand experiment. Now, over 5 years onward, we’ve seen the results, and they’re very promising indeed. Interacting with one’s customers through social networks is an easy way to build a brand or customer...
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Using The Twitter Machine – Ultimate Marketing In 140 Characters Or Less

There are now more than 140 million active users and an estimated 350 million tweets every day. As a search engine it ranks ahead of both Bing and Yahoo. It’s also interesting to note that one third of all those people on Twitter actively follow at least one brand and there’s been a massive and exponential increase in the number of Twitter users who use the medium to seek business...
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Bufferapp.com – A Review

Are you always on the lookout for new apps that can help you stay connected between all of your social medial networks? When a new one comes out that looks truly inspiring, do you tend to give it a try? Well, enter Bufferapp – let’s see what features this app has to offer! When you download it to your phone or Browser and log in to your social networks, each one appears on the top...
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